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Business Studies student convention at Disneyland® Paris

28–31 January 2025. Join us for the Business Studies Student Convention where business owners and executives from well-known brands, such as Disney, share their real-life case studies to support your classroom teaching—amongst the magic of Disneyland® Paris.

  • Voyager exclusive
  • 16+
  • Dedicated tour rep
  • 30 Jan - 2 Feb 2024
  • In-resort Disney Business Assignments

✨ Join us 28–31 January 2025!

Our Business Studies Student Convention live from the Gaumont Theatre in Disney Village gives your students the opportunity to rub shoulders with business leaders, learn real-life case studies they can use in their studies and gain tips to kickstart their future careers.

The convention is designed to inspire and educate the next generation of business leaders and provides real-life insights from business speakers that complement the curriculum. Expect topics including marketing, human resource management and finance to be covered at the convention with speakers representing entrepreneurs and well-known brands.

Meet the speakers

  • Nick Webb, Partnerships Manager for Disney Parks & Resorts – using partnerships and social media influencers to market Disney Cruise Line and Walt Disney World Resort in Florida
  • Michelle Feeney, CEO of Floral Street Perfume – entrepreneurship case study on how she set up a sustainable and eco-friendly fragrance business
  • Tom Nelson, Senior Digital & Ecommerce Manager, The Walt Disney Company – how Disney uses digital marketing to engage customers to consider a Disney holiday
  • Craig Busby, lecturer in Business Studies – will facilitate the event and summarise topics covered by the speakers to draw links to the curriculum

Included in the convention package is a 2-day hopper pass for both Disney® Parks so that students can collect the evidence required to complete their business assignments.

After the convention, students will head to the parks to experience Disney’s unique brand of customer experience and will be tasked with viewing the park through an analytical lens by completing a choice of business assignments relating directly to the business of Disneyland Paris.

Read what students learned at our Business Studies Student Convention & why you'll want to be there in 2025



This is the 4-day sample itinerary. If you are short on time, a 3-day/2-night option is also available.

Day 1

  • Board your coach for your trip to Paris
  • Arrive at your Disney® Hotel where you will be greeted by our team members
  • Check in and collect your in-resort business assignments for students to complete during their stay
  • Evening meal in Disney Village

Day 2

  • Enjoy a full day exploring Disneyland® Park & Walt Disney® Studios Park
  • While visiting the parks, students will collect evidence to complete their assignments on the Business of Disneyland Paris
  • Catch a show or enjoy the stunning evening illuminations across the parks

Day 3

  • Attend the Business Studies Student Convention in the morning to learn from Disney executives and other business leaders covering topics such as Finance and Marketing
  • Return to Disneyland® Park & Walt Disney® Studios Park for the remainder of the day - when students can complete their student assignments and experience anything they missed yesterday 
  • Optional -  excursion into Paris with an awe-inspiring Bateaux Mouches Seine river cruise of the city

Day 4

  • Checkout after breakfast and board your coach home
  • A chance for some last-minute shopping at Val d’Europe Shopping Centre en route to your ferry crossing
  • Arrive home

Note that our Convention for Travel & Tourism students will be held on the same day. So why not talk to your Travel & Tourism colleagues to see if you can buddy up and share a coach?

Free Business Studies Assignments

In-resort assignments themed on the business of Disneyland Paris 

These new in-resort learning assignments ensure that students are learning throughout their trip - not just while at the Business Lab Convention - to give the trip more educational value and make it more justifiable to students, parents and SLT.  

Designed by a sixth-form Business Studies tutor, each assignment uses Disneyland Paris as a case study to support students’ understanding of four popular topics and can be worked on while students are experiencing the park and hotel facilities.

What's included:
Topic 1 – Market Segmentation at Disneyland® Paris
  • Teacher guide and student worksheets
  • Customer segment handouts
Topic 2 – Managing the Customer Experience at Disneyland® Paris
  • Teacher guide and student worksheets
Topic 3 – The Marketing Mix at Disneyland® Paris
  • Teacher guide and student worksheet
Topic 4 – Impact of External Factors on Disneyland® Paris (PESTLE Analysis)
  • Teacher guide and student worksheet

Download your free resources

  • Return channel crossing and travel to Disneyland® Paris by coach (Eurostar or air on request)
  • 3 nights bed and breakfast at Disney Hotel Cheyenne*
  • Entry to the Business Studies Student convention
  • Exclusive teacher resources and student worksheets to complete in the parks
  • 2 x Day Hopper Ticket with access to both Disneyland® Park and Walt Disney® Studios Park
  • Extra Magic Time means 1 extra hour in both Disneyland® Parks*
  • Free shuttle between the Disney Parks, conference venue and hotel
  • 1 free adult place for every 10 students
  • Dedicated COGO & Voyager reps on hand throughout your stay
  • 24/7 emergency support

Optional extras

  • Evening excursion into Paris with a Bateaux Mouches Seine river cruise 
  • Single supplements for single rooms
  • Fully comprehensive travel insurance

*Disney Hotel Cheyenne and Extra Magic Time limited availability


Students at Disneyland Paris convention

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Find out more
Market Segment at Disneyland Paris resource

Download your free resource packs

Access a selection of interactive assignments your students can complete while at Disneyland® Paris to maximise your learning experience.


Feeling inspired?

Check out what went down at the last event. Can you picture your students there?

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