Business Studies student convention at Disneyland® Paris

Business Student convention 2024 gives students the opportunity to apply their studies to the real world. Included in the convention package is a 2-day hopper pass for both Disneyland® parks so that students can collect the evidence required to complete the business assignments on their return home.

The convention is designed to inspire and educate the next generation of business leaders and provides real-life insights from business speakers that complement the curriculum. Expect topics including marketing, human resource management and finance to be covered at the convention with speakers representing entrepreneurs and well-known brands.

Excellent speakers at the 2023 convention included... 

• Crowdsourcing and Sources of Finance -  Krisi Smith, Co-founder of Bird & Blend Tea Company
• The role of Digital Marketing - Emilia-Jade Gibson, The Walt Disney Company
• TV Sponsorship & Marketing Partnerships - Nick Webb, The Walt Disney Company
• Business Strategy - Eurotunnel Le Shuttle 

After the convention, students will head to the parks to experience Disney’s unique brand of customer experience and will be tasked with viewing the park through an analytical lens by completing a choice of business assignments relating directly to the business of Disneyland Paris.

Following research with teachers and tutors, we have updated the convention to pack in even more learning throughout the trip:

• You said you wanted more INTERACTIVE SESSIONS and so the format includes live quizzes and Q&A sessions to keep your students involved and engaged throughout 
• You said you wanted to EXTEND LEARNING THROUGHOUT THE TRIP which is why we now provide a choice of Disneyland Paris-themed exercises (on market segmentation, the marketing mix and PESTLE) for students to work on during their stay 
• You said that you wanted additional reassurance and and so we are extending our BOOKING PROMISE  and COVID trip insurance to all convention bookings.

See you there!
30 January–2 February 2024

We're excited to offer this event in partnership with our sister company COGO Travel, the specialists in educational student conferences and performing arts events at Disneyland® Paris.

©Disney

In-resort assignments themed on the business of Disneyland Paris 

These new in-resort learning assignments ensure that students are learning throughout their trip - not just while at the Business Lab Convention - to give the trip more educational value and make it more justifiable to students, parents and SLT.  

Designed by a sixth-form Business Studies tutor, each assignment uses Disneyland Paris as a case study to support students’ understanding of four popular topics and can be worked on while students are experiencing the park and hotel facilities.

What's included:

Topic 1 – Market Segmentation at Disneyland® Paris

• Teacher guide and student worksheets
• Customer segment handouts

Topic 2 – Managing the Customer Experience at Disneyland® Paris

• Teacher guide and student worksheets

Topic 3 – The Marketing Mix at Disneyland® Paris

• Teacher guide and student worksheet

Topic 4 – Impact of External Factors on Disneyland® Paris (PESTLE Analysis)

• Teacher guide and student worksheet

Download your free resources

• Return channel crossing and travel to Disneyland^®Paris by coach (Eurostar or air on request)
• 3 nights bed and breakfast at Disney Hotel Cheyenne*
• Entry to the Business Studies Student convention
• Exclusive teacher resources and student worksheets to complete in the parks
• 2 x Day Hopper Ticket with access to both Disneyland^® Park and Walt Disney^® Studios Park
• Extra Magic Time means 1 extra hour in both Disneyland® Parks*
• Free shuttle between the Disney Parks, conference venue and hotel
• 1 free adult place for every 10 students
• Dedicated COGO & Voyager reps on hand throughout your stay
• 24/7 emergency support
• Fully comprehensive travel insurance including COVID cover
• COVID promise – if we have to cancel your trip due to COVID travel restrictions, your group is eligible for a full refund. Learn more

Optional extras

• Evening excursion into Paris with a Bateaux Mouche Seine river cruise 
• Single supplements for single rooms

*Disney Hotel Cheyenne and Extra Magic Time limited availability