In-resort assignments on the business of Disneyland Paris
New in-resort learning assignments ensure that students are learning throughout their trip - not just while at the Travel & Tourism Convention - to give the trip more educational value and make it more justifiable to students, parents and SLT.
Designed by sixth-form college tutor, Lindsey Squires, each assignment uses Disneyland Paris as a case study to support students’ understanding of four popular topics and can be worked on while students are experiencing the park and hotel facilities.
Topic 1 – Market Segmentation at Disneyland® Paris
- Teacher guide and student worksheets
- Customer segment handouts
Topic 2 – Managing the Customer Experience at Disneyland® Paris
- Teacher guide and student worksheets
Topic 3 – The Marketing Mix at Disneyland® Paris
- Teacher guide and student worksheets
Topic 4 – Impact of External Factors on Disneyland® Paris (PESTLE Analysis)
- Teacher guide and student worksheets
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