Ever wondered what it takes to manage one of the world's most popular tourist attractions? Don't miss this unique opportunity to hear Disney speakers lift the veil on the magic behind Disneyland® Paris.
The Disney speakers will provide your students with real-life case studies on customer service, marketing and careers in travel & tourism. The live speakers will also offer a fascinating insight into key trends in the travel and tourism sector, meaning each student will leave the conference with useful and relevant information that will assist their classroom studies — they'll even have the chance to ask questions and discuss specific subjects with the speakers.
Speakers confirmed for 2023!
After the convention, students will head to the parks to experience Disney’s unique brand of customer experience and will be tasked with viewing the park through an analytical lens by completing a choice of business assignments relating directly to the business of Disneyland Paris.
The learning doesn't stop when your trip is over! We've teamed up with Travel & Tourism tutor Craig Busby to offer an exclusive 10-week Marketing Module to teach your students back at college, which uses their experience at Disneyland® Paris to contextualise their studies.
See you there!
31 January–3 February 2023

We're excited to offer this event in partnership with our sister company COGO Travel, the specialists in educational student conferences and performing arts events at Disneyland® Paris.
©Disney
10-week Marketing Module on Disneyland® Paris
To make the most of the convention, we offer delegates a 10-week Marketing Module, designed by Travel & Tourism lecturer Craig Busby, which explores the marketing techniques used by Disneyland Paris. This can be taught to students in the term running up to the convention to add depth and context to the topics studied during the trip.
What's included:
- Teacher pack
- Student resources and worksheet
In-resort assignments on the business of Disneyland Paris
New in-resort learning assignments ensure that students are learning throughout their trip - not just while at the Travel & Tourism Convention - to give the trip more educational value and make it more justifiable to students, parents and SLT.
Designed by sixth-form college tutor, Lindsey Squires, each assignment uses Disneyland Paris as a case study to support students’ understanding of four popular topics and can be worked on while students are experiencing the park and hotel facilities.
Topic 1 – Market Segmentation at Disneyland® Paris
- Teacher guide and student worksheets
- Customer segment handouts
Topic 2 – Managing the Customer Experience at Disneyland® Paris
- Teacher guide and student worksheets
Topic 3 – The Marketing Mix at Disneyland® Paris
- Teacher guide and student worksheets
Topic 4 – Impact of External Factors on Disneyland® Paris (PESTLE Analysis)
- Teacher guide and student worksheets
Request access to the teaching resources