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We have designed a choice of assignments your students can complete while in the Disneyland resort to complement popular topics from the syllabus.

Each exercise uses Disneyland® Paris as a case study to support students’ understanding of four relevant topics and is designed to be completed in a day while students are experiencing the park and hotel facilities.

Topic 1 – Market Segmentation at Disneyland® Paris

Topic 1 – Market Segmentation at Disneyland® Paris

Topic 2 – Managing the Customer Experience at Disneyland® Paris

Topic 2 – Managing the Customer Experience at Disneyland® Paris

Topic 3 – The Marketing Mix at Disneyland® Paris

Topic 3 – The Marketing Mix at Disneyland® Paris

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