New speaker! Business Studies Student Convention at Disneyland® Paris Feb 2023
15 Jun 2022, 16:55 by Sam Taylor
2 MIN READ
We are thrilled to announce our second live speaker for next year's Travel & Tourism Student Convention at Disneyland® Paris. Joining us for a second year is Emilia-Jade Gibson. Emilia will be delivering a presentation focussing on digital marketing and in her presentation, she'll lift the curtain on Disney's marketing campaigns using real case studies.
Name: Emilia-Jade Gibson
Job title: Digital Product Owner
Company: The Walt Disney Company
Presentation topic: Digital marketing
MORE ABOUT EMILIA-JADE
Emilia-Jade started her career as a Digital Marketing Assistant before taking on responsibility for the planning, development, execution and evaluation of Walt Disney Travel Company International Marketing initiatives across Walt Disney World, Disneyland Paris and Disney Cruise Line. Now, as a Digital Product Owner, Emilia is responsible for planning and co-ordinating digital projects across the Disney Parks & Resorts websites.
A popular speaker from our Student Convention in 2022, Emilia is back to explain how Disneyland Paris uses digital marketing to promote its products, the theories that drive successful website design and an explanation of the measures and analytics used by the Walt Disney Company to track their digital success.
DISNEYLAND PARIS – COMPANY PROFILE
Disneyland Paris is a theme park and tourist resort in France owned by The Walt Disney Company. The park comprises of Disneyland Paris, Walt Disney Studios Park, Disney Village and seven on-site Disney Hotels.
The resort attracted over 18 million people in 2019, driven in large part, by its Digital Marketing strategy.
The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. Learn how this iconic brand uses digital technologies to attract, connect and retain British visitors to Disneyland Paris and Disney Cruises.
What will my students learn about digital marketing?
Potential customers have instant access to websites, reviews, influencers and comparison websites to help them decide where they will holiday, and how much they will spend. At the same time, we are now (almost) always connected and we expect our favourite brands to be the same. That’s why an understanding of how successful brands use digital technology to promote their products and engage with their customers, is vital for students embarking on any career.