New speaker! Travel & Tourism Student Convention at Disneyland® Paris Feb 2023
15 Jun 2022, 17:22 by Sam Taylor
2 MIN READ
We are thrilled to announce the first live speaker for next year's Travel & Tourism Student Convention at Disneyland® Paris. Disney's very own Tom Nelson will be delivering a presentation focussing on digital marketing in the travel & tourism sector, and with over 15 years experience under his belt, he's excited to share his wisdom with your students.
Name: Tom Nelson
Job title: Senior Ecommerce, Technology & Digital Production Manager
Company: The Walt Disney Company
Presentation topic: Digital marketing
MORE ABOUT TOM
Tom started his career as a web designer before joining the ecommerce team at The Walt Disney Company. Now, with over 15 years experience in digital platforms and websites, he is now a senior manager at The Walt Disney Company, leading a large digital marketing team in Disney’s London office, responsible for Disney Parks & Resorts and Disney Cruise Line.
A seasoned industry speaker, Tom will explain how Disneyland Paris uses digital technology to promote Disneyland Paris and engage with its visitors.
DISNEYLAND PARIS – COMPANY PROFILE
Disneyland Paris is a theme park and tourist resort in France owned by The Walt Disney Company. The park comprises of Disneyland Paris, Walt Disney Studios Park, Disney Village and seven on-site Disney Hotels.
The resort attracted over 18 million people in 2019, driven in large part, by its Digital Marketing strategy.
The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. Learn how this iconic brand uses digital technologies to attract, connect and retain British visitors to Disneyland Paris and Disney Cruises.
What will my students learn about digital marketing?
Potential customers have instant access to websites, reviews, influencers and comparison websites to help them decide where they will holiday, and how much they will spend. At the same time, we are now (almost) always connected and we expect our favourite brands to be the same. That’s why an understanding of how successful brands use digital technology to promote their products and engage with their customers, is vital for students embarking on any career.